From the library
Blue Ocean Strategy
W. Chan Kim, Renée Mauborgne, 2005
In one paragraph
Kim and Mauborgne argue that competing in an existing market is a choice, and that the alternative is to redefine the buyer's problem so the comparison stops applying. The strategy canvas and the eliminate-reduce-raise-create grid are the usable parts. Most useful when your market is crowded and differentiation has collapsed to price. Least useful as evidence, since the cases are selected after the fact and several blue oceans have since turned red.
Also tagged
Where this sits in the operating system
Mental Models & Decision Frameworks
Focus & Essentialism
Systems Over Goals
Key insights
Competing is a choice. The alternative is redefining the buyer's problem so the comparison stops applying.
The eliminate-reduce-raise-create grid forces you to name what you will be worse at, which is the part most strategies omit.
The cases are selected after the fact, and several blue oceans have since turned red. Treat the tools as better than the evidence.
Recognise it early
The failure and the correction sit side by side deliberately. Read the left column asking whether any of it is already true of you.
Fighting over existing customers instead of creating new demand
Choosing between differentiation and low cost
Accepting current industry boundaries as fixed constraints
Copying competitors instead of making them irrelevant
Starting with detailed numbers instead of big picture vision
The same idea, argued differently
George Stalk Jr., Rob Lachenauer
Andrew Grove
Sun Tzu
The full breakdown
Before you close this
Naming the specific moment you will act roughly doubles the odds you do.
Reference
- Author
- W. Chan Kim, Renée Mauborgne
- Published
- 2005
- Category
- Business
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