From the library
The Personal MBA: Master the Art of Business
Josh Kaufman, 2010
In one paragraph
Josh Kaufman's comprehensive guide to business fundamentals without the MBA price tag. Covers essential business concepts including value creation, marketing, sales, value delivery, finance, and the human mind. Provides practical knowledge for entrepreneurs and business professionals. Has sold over 1 million copies worldwide.
Also tagged
Where this sits in the operating system
Mental Models & Decision Frameworks
Systems Over Goals
Mental Models & Decision Frameworks
Key insights
Every business does five things: creates value, markets it, sells it, delivers it, and captures enough to continue.
A broad survey of business mental models, deliberately shallow, aimed at giving vocabulary rather than depth.
Best used as an index of what to study next rather than as a substitute for studying it.
Recognise it early
The failure and the correction sit side by side deliberately. Read the left column asking whether any of it is already true of you.
Pursuing complex strategies instead of mastering fundamentals
Learning without application and practice
Focusing on profit without creating customer value
Depending on individuals instead of building systems
Ignoring any of the five core business areas
The same idea, argued differently
Adam Smith
Brian Christian, Tom Griffiths
Shane Parrish
The full breakdown
Before you close this
Naming the specific moment you will act roughly doubles the odds you do.
Reference
- Author
- Josh Kaufman
- Published
- 2010
- Category
- Business
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